Web experience foundation.
Creating a personalised presence.
Five warning signs of a hollow web experience foundation.
Getting personalisation right is a challenge.
Roughly 90% of senior marketers worldwide are implementing personalisation strategies…
…but only 6% rate their strategy as advanced.”
Control content with a sure foundation.
Web experience foundation = The technology that gives you control of your own content, so you can make updates, manage assets, measure performance and deliver personalised experiences — all from one centralised platform.
the experiences your customers crave, regardless of device.
Mission control for your customer experiences.
The Adobe advantage
A delightful digital presence.
In addition to straightforward content tools, our solutions help you to track customer interest, preferences and actions with powerful analytics. You can conduct A/B testing of content and layout and engage in continuous improvement and content evaluation. These features also enable ROI analysis for campaigns and assets.
“Adobe Experience Manager gives us the tools to take control of content to deliver a more accurate and personalised experience for people inside and outside our company.”
By using Adobe, Citrix now delivers excellent digital experiences.
- Updating web content in minutes instead of weeks
- A 300% increase in productivity for website content authors
- A 96% improvement in employee intranet engagement