Journey Orchestration

Let each customer define their own journey with Journey Orchestration.

What Journey Orchestration can do for you

Journey Orchestration is a service built on Adobe Experience Platform that allows you tailor individual journeys for every customer based on their previous behaviour and preferences.

Anticipate individual needs through real-time insight.

Configure and use any event to trigger an individual journey. Then apply conditions in real time to personalise the most relevant journey when the event is triggered.

Personalise engagement at scale across channels.

Connect real-time information about customer behaviour and preferences from behavioural, transactional, financial and operational data to Adobe Campaign or other system of action.

Orchestrate the customer experience from start to finish.

Visually create and map individual, event-driven journeys across all systems in an intuitive workflow-based interface to start anticipating and delivering individual experiences at every stage in the journey.

Analyse with journey reporting.

Track detailed performance of executed journeys and how individuals are progressing in real time. Data is automatically sent to Adobe Experience Platform for all deliveries across systems, allowing full-funnel analysis.

How Journey Orchestration complements your marketing programmes

Comparison

Journey Orchestration

Cross-Channel Campaign Management

Traffic

Inbound & Outbound

Outbound

Strategy

Customer-activated

Marketer-activated

Targeting

Individuals (one-to-one targeting)

Audience batches (segments)

Timing

Real-time engagement

Scheduled engagement

Channels

Open ecosystem

Email, SMS, Mobile apps, off-line

Related Features

Real-time Customer Data Platform

Use unified customer data to instantly personalise experiences with Real-time Customer Data Platform, built on Adobe Experience Platform. 
 

Triggered Emails

Automate emails responses from Campaign or integrate with Adobe Analytics to trigger customised remarketing emails based on individual user actions.
 

Campaign Management

Design, execute, and personalize your marketing across channels, while improving customer experiences on every device and touchpoint.
 

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.