Email marketing best practices, strategies and tips

Know where you stand.

As you take email marketing to the next level, it helps to know where you are today. See which of these email marketing strategies work for you.

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Classic

You focus on the fundamentals, including list growth, segmentation, reactivation, personalisation, cross-sell and loyalty email programmes.

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Dynamic

You’re incorporating digital channel insights, triggering emails based on consumer behaviour and delivering more responsive and dynamic content made for mobile devices.

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Contextual

You’re using contextual data to serve real-time email content such as location, date and time and preferences to deliver helpful and compelling experiences.

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What are your email strengths and priorities?

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Get our latest email insights.

We work with some of today’s biggest brands and brightest minds in email marketing. Along the way we pick up interesting insights and effective strategies that we pass along to you.

Understand email strategy from beginning to send.

We like to share some of our latest webinars and conference presentations on the topic of email marketing. We hope you’ll find these helpful.

See how our customers are improving their email approach.

Travelocity creates campaigns in hours instead of weeks.

See how we helped accelerate their email campaigns by giving them the resources to create and automate campaigns without coding expertise.

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Learn how True Value boosted their email marketing.

This leading retailer-owned hardware cooperative increased email open rates by improving segmentation and targeting with one Adobe solution.

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Traditional ESPs Aren’t Cutting it.

Read our report that tells you why traditional ESPs limit you with expensive services and outdated strategies. See how you can get so much more with the help of Adobe Campaign.

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