Customer Profiles

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalisation and reporting.


A complete view of your customers, on every channel.

You have tonnes of data on your customers, but it’s a huge challenge to bring it all together in an accessible view. However, without a complete picture, you struggle to get the results you expect from your marketing campaigns.

Unifying your customer data from online and off-line channels is the first step to improved campaign targeting, personalisation and reporting. The customer profiles feature integrates all of your customer data in one place. Customise your data at any time with drag-and-drop functionality and quickly handle complex data management tasks, such as calculations, aggregates, de-dupes and merges.

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See what makes it work.

Unify your customer data
Track every interaction — from both online and off-line channels — and merge it into a single customer profile, accessible to marketers without SQL.

Integrate your marketing
Use customer interaction data from other touchpoints and Experience Cloud solutions to enrich and expand these profiles, keeping them up to date.

Personalise your marketing
Use customer data to create and personalise cross-sell, upsell and loyalty programme opportunities.

Data connectors
Integrate Adobe Campaign with other data sources like CRM, point of sale and e-commerce solutions. Use federated data access features to quickly query information held in external databases.

Learn more about customer profiles in Adobe Campaign.

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See how others do it.

Get insight into how Heathrow Airport uses customer profiles to improve customer experiences with targeting and personalisation in our Adobe blog.

Read the story

Integrate your CRM.

Unify your customer profiles by plugging in your CRM to Adobe Campaign with our APIs in our documentation.

Read this Adobe Campaign documentation.

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See related features.

Data Connectors

Data connectors enable you to integrate big data sources, such as CRM, e-commerce platforms, or point of sale systems.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.