Dynamic Content

Deliver personalised content on a one-to-one basis based on the rules you set for each recipient.


One message. Countless ways to say it.

No two customers have to receive the same message. But that doesn’t mean you have to manually create all the different versions yourself. To get the most out of every email marketing campaign, Adobe Campaign gives you a way to deliver customised content that speaks to customers on their level.
 
With Adobe Campaign, display different types of content customised for each recipient using a single email template. In your transactional emails, such as purchase confirmation or basket abandonment emails, include product listings information for each individual within a single email template.

See what makes it work.

Product Listings (NEW)
Simply drag and drop names, images, price and descriptions of items purchased or added to the basket in transactional emails.
Learn more

Define rules
Ensure that recipients receive different messages according to the rules that you decide. Create and preview campaigns with dynamic content within each type of message.

Prioritise
Use an expression editor to define the order of priority for dynamic content, ensuring that the most important content reaches the right customers.

Powerful integrations
Integrate Campaign with Adobe Target (or other products that offer dynamic content capabilities) to personalise content based on location or open time.

Learn more about dynamic content in Adobe Campaign.

Amplify your content.

Learn how Adobe Target works with Adobe Campaign to deliver dynamic images through email based on recipient’s attributes and location in our tutorial video.

Watch now

See related features.

Email creation

Create beautiful, personalised and responsive emails in a variety of ways whether you do your creative and coding in-house or work with partners and agencies.

AI-powered emails

Powered by Adobe Sensei, Adobe Campaign analyses and predicts open rates, optimal send times and probable churn based on historical engagement metrics.

Multilingual emails

Use what you know about your customer to determine language preferences. Then adjust or translate email content based on those preferences.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.