Benefits
Intelligent asset automation — a smarter way to work.
Asset automation uses AI and machine learning to cut the time spent on tedious tasks like tagging, cropping and adapting assets for every channel and device. Take advantage of intelligent microservices that turn complex tasks into easy, automated workflows, letting you transform and enhance digital assets at scale.
Just click to tag, trim, translate and transform
Think about how many digital assets your marketing teams tag, crop and manipulate. And how much metadata you import, catalogue and export. If you’re a global organisation, you probably spend a pretty penny on translation fees too.
Asset automation does all of this in seconds instead of hours or days. Imagine cropping out a background and inserting a new one with a couple of clicks. Uploading a photo and having it automatically tagged with relevant and highly descriptive phrases. Or having search terms delivered in all applicable languages. Plus, an extensible set of microservices — for tasks like asset ingestion and seamless renditions — turn complex processes into fast, easy, automated workflows.
It’s all thanks to artificial intelligence. When you let machine learning automate the more mundane tasks, your creatives, marketers and developers can put their brainpower toward more impactful activities.
Adobe can help
With Customised Smart Tags and a native AI engine, Adobe Experience Manager Assets is the smartest DAM available. It’s powered by Adobe Sensei technology, with advanced algorithms and machine learning, so the more data the technology is exposed to, the more it learns and adapts. With our massive volume of content and data assets to draw upon, we help you to save time, discover hidden assets and deliver great experiences faster.
“What used to take us a week can now happen in 20 minutes with Adobe Experience Manager. We have the control to make changes when the market demands, allowing us to be much more agile as a team.”
Kamran Shah, Director of Corporate Marketing, Silicon Labs
Smart tagging
Powered by Adobe Sensei AI and machine learning, our smart tags tool understands an asset's content to automatically tag it with intelligent, business-specific keywords.
Smart crop
Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.
Asset microservices
Add thousands of assets to your DAM in just minutes and then output them in any format, using intelligent, cloud-native microservices that transform, enhance and automate digital asset management at scale.