Break through content roadblocks with marketing and IT velocity.

Meet your content demands for timely, engaging and rich media delivery across all channels. Marketing and IT velocity lets marketers and IT work in parallel so both teams have greater control of their workflow and no team is a bottleneck.

Move your content out of the digital traffic jam.

Move your content out of the digital traffic jam.

Creating, managing and delivering personalised, rich media for multiple channels can be a burden on marketing and IT teams — especially when teams have to work sequentially rather than in parallel. The result is often higher costs in time and resources, including re-work when the wrong versions of assets are used by different groups.

Upgrade to a modern way of working. From websites and digital assets to dynamic media, forms and communications, your marketing and IT teams can work in tandem to be more productive and effective. This is done by giving your marketing teams user-friendly interfaces and tools so that marketing can edit content while IT develops applications. Multi-site management and live copy also adds velocity to your content creation efforts by allowing global teams to work with centralised brand assets while still being able to work at the pace needed for specific initiatives.

You can also eliminate time-wasting efforts like searching for the right asset. With smart tags, which uses the power of AI and machine learning to automatically tag content, you can find the right assets quickly. Best of all, with automated content publishing and delivery of interactive, personalised experiences, you’ll be able to get to market faster and drive higher engagement and conversion.

Adobe can help.

Adobe can help.

Adobe Experience Manager makes it possible to achieve more with less effort. Overburdened marketing and IT teams can work in parallel to get more content to more channels, faster. Drag-and-drop capabilities, access to style templates and core components and seamless integration to our Adobe Creative Cloud applications like Photoshop and InDesign make it possible for marketers to quickly make updates without waiting on IT.

But we don’t stop there. With assets stored in a centralised DAM system, you can create content and deliver it faster because finding the assets you need and updating them only takes a few minutes, not a few hours. This shortens your time to market, reduces creative production and storage costs and increases revenue — all while your customers get more engaging, targeted and timely digital experiences.

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Tumi logo

“With Adobe Experience Manager we can get product content prepped and onto our site as much as 40% faster.”

Naveen Gunti, Senior Director of e-Commerce Technology and Operations for Tumi

See related features

Smart crop

Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.

Multi-site management

Control your mobile and web properties from one platform, maintaining brand identity across campaigns and messaging. Let business users across geographies update region-specific changes to maintain relevance.

Experience fragments

Group content and layouts to create channel-agnostic, reusable fragments that can publish to any screen, ensuring consistent messaging and design without building multiple creative assets.

Explore other benefits

Adaptable experiences

Adaptable experiences

Cloud security scale

Cloud security scale

Let’s talk about what Adobe Experience Manager can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.