Using latitude and longitude, set up points of interest and geo-fences to trigger and deliver relevant and timely offers where proximity can really help engage and convert, such as a customer approaching a local coffee shop and receiving loyalty offers. Use those same points to target proximity frequency, when customers pass by a point several times a day, so you can send special offers as they’re walking by. And when you want to keep them away from the competition, send offers at the exact moment a customer walks by a competitor.
Testing for location-based personalisation
Target’s three-step workflow enables you to set up an activity (A/B testing, rules-based personalisation and recommendations) for localised experiences to further enrich your targeting efforts.