Virtual photography can help you to fulfil all your asset needs by making it easy to alter backgrounds and objects in the shot to create infinite variations. Craft a product shot against a kitchen countertop and then change it out for a coffee table or nightstand so you can cover all types of lifestyle imagery. Or do something as simple as swapping packaging language on product shots to account for every region the product will be sold in. You can also share templates and scenes among marketing teams across different channels, making it easier than ever to keep things evergreen by allowing designers at both ends the flexibility to update photos as needs arise. This might involve a new angle, a new crop or a new colour, with no need to start from scratch — the creative possibilities are endless.
Showcasing 360-degree views of items on web marketplaces can help customers get a better sense of a product than 2D images can provide. It allows them to view it from multiple angles, rotate and zoom in and out in real time, as well as change styles, sizes and colours with just a mouse click. A company can leverage those same models for interactive AR experiences that allow customers to visualise how the product might fit into their own space in the real world. Furniture companies like IKEA offer AR apps that do just that, letting you “place” couches and chairs in your sitting room via IKEA Place to see if they’re a good fit (in both style and size) before deciding to buy. It’s just one way AR creations can make it easier than ever for companies to showcase their wares — and for customers to decide if they’re right for them.