Product documentation

Scale content creation and deliver a rich, rewarding experience (consistent across pre- and post-sale) for product documentation, information manuals and more.

Meet the growing demand for high-quality documentation

Product documentation, be it help, support or technical, is often the first thing that customers look at when using a product. As organisations create more product variants and SKUs, the demand for associated documentation keeps rising. But, more often than not, documentation teams are either understaffed or lack appropriate solutions to do this effectively. Not only can scaling content creation become a challenge but managing content efficiently and providing a rich, consistent content experience across channels also takes a massive effort. Organisations face various challenges across the content lifecycle:

High total cost of operation

Piecemeal, disjointed solutions from multiple vendors drive the total cost of operation higher, posing a massive challenge for IT teams. This problem is compounded by the fact that technical and support content is generally managed using a different CMS from the web CMS used for marketing purposes.

Poor documentation experience

Most documentation portals are not easily searchable, the experience isn't interactive and often just have static, monolithic PDFs.

Inconsistent content experience

Providing a content experience which is consistent across channels, especially with marketing content, is a big challenge. This is primarily due to the silos between marketing and technical content teams.

Inefficient review and collaboration

Organisational content workflows often lack robust review and collaboration capability. They fail to keep authors and content contributors informed of the multitude of changes and/or versions. In fact, most solutions can’t even provide an easy way to involve subject matter experts in the review process.

Frequent product updates

Organisations are constantly evolving their products. While the core documentation might remain the same, a lot of it can get enhanced compared to earlier versions. There can be new workflows, features, steps, error fixes, new branding or regulatory changes. The task of keeping so many documents up to date can be overwhelming, especially without an efficient content reuse capability.

Soaring translation costs

Inefficient content reuse leads to content duplication, resulting in higher translation time and costs.

Multichannel publishing

Consumers today want personalised experiences, tailored to their needs, across devices and formats. Without an enterprise-class multichannel publishing capability, that can be difficult to deliver.

Inefficient content workflows

Over a period, the content technology stack can become cluttered with complex workflows which require manual intervention. This increases time, costs and maintenance overheads.

Creating long and complex documentation

Technical documentation, especially in high-tech and manufacturing sectors, tends to be long and complex which mandates the need for a robust, scalable solution built on a structured content management approach.

Migrating from unstructured to structured content

Moving legacy unstructured content to structured can be a daunting task requiring huge investments in terms of time, cost and effort. This can also severely affect business continuity.

Getting stuck with a proprietary content format

Organisations are always wary of getting stuck with a proprietary format that makes them vendor dependant. An open standard helps future proof their content and migrate easily if need be.

Lack of integrated analytics

An inability to track technical content consumption reduces the ability of content teams to deliver personalised marketing content based on usage patterns.

Overcoming these challenges can go a long way in delivering an exceptional customer experience.

What’s included in Creative Cloud for teams.

20+ Adobe apps

Industry-leading apps including Photoshop, Illustrator, InDesign, Spark and XD.

Easy licence management

Assign and reassign licences quickly with a web-based Admin Console.

Creative Cloud Libraries

Your team can share assets across their apps and devices, so everyone’s in sync.

Adobe Stock shared plan

All team members can purchase Adobe Stock images and videos through one plan.

1 TB of cloud storage per user

Extra storage makes it easier for your team to share and manage creative assets.

Integrated with popular apps

Works with Slack, Microsoft Teams and other productivity apps your team uses every day.

Premium tech support

Your team gets advanced 24/7 tech support and 1:1 Expert Sessions.

Unlimited job posts on Adobe Talent

Your posts will reach the millions of creatives on Behance.

Extended version history

View or revert to earlier versions of cloud documents for up to 180 days.

Adobe Fonts

Access thousands of fonts right within your Creative Cloud apps.

Behance

Find inspiration in the world’s largest creative community.

See plans

Adobe can help

With a robust, scalable CCMS like Adobe Experience Manager Guides, documentation teams can create future-ready content with a great customer experience. Adobe provides an end-to-end content management platform for streamlining enterprise content workflows and improving business agility, performance and reliability. With Adobe’s easy and efficient solution, managing product documentation becomes simple and painless. It results in:

Lower total cost of operation

Having a single CMS solution, like Adobe Experience Manager, for managing the entire content stack can eliminate the time and cost associated with managing multiple CMSs including deployment, maintenance and training.

Rich documentation experience

Managing marketing and technical content on a single CMS also makes it easy to deliver a rich, rewarding content experience that is consistent across pre- and post-sale content, at every touchpoint of the customer journey.

Powerful review and collaboration

With powerful review and next-gen collaboration, authors can do more in less time and increase their productivity. Collaboration with casual contributors and subject matter experts (SMEs) becomes effortless with a web-based review.

Higher content reuse

Advanced capability to reuse content across documents, departments and formats eliminates duplication and ensures more accurate documentation. By tagging individual snippets of content, updating just the source instance can propagate changes across all documents.

Faster time-to-market

Agile publishing workflows mean quicker content updates for enterprise content, even for last minute or incremental changes, with minimal IT support.

Lower translation costs

Effective content reuse helps drive down translation time and costs by eliminating costly retranslation of complex documents containing only incremental changes.

Publish across channels

With Adobe’s enterprise-class multichannel publishing, content can be made accessible across devices and easily published to Experience Manager Sites, print, PDF, HTML5, knowledge bases, CRM platforms, mobile apps, EPUB, Kindle and more.

Easily manage complex documentation

Technical documentation is generally long and complex. With the structured content management approach of Adobe’s CCMS, content is managed in smaller chunks, which makes handling volume and complexities much easier.

Increased website traffic

A consistent structure with organised management of metadata dramatically improves search engine optimisation (SEO), leading to easy discovery of content.

Future-proof your content

With an open standard like XML/DITA, organisations don’t have to worry about being stuck with a vendor-driven proprietary format.

Leverage integration with Adobe Marketing Cloud

Adobe Analytics and Adobe Target allow granular-level tracking of content consumption and help to retarget consumers with contextually relevant marketing based on the technical information being consumed most.

Take the next step and try Adobe Experience Manager Guides to add value to your business.