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Best Kept Secret: The Campaign Requested Feature

Kyle McCormick, Jake Schlan — Palo Alto Networks

For new Marketo Engage users, the “Campaign Requested” feature and other underutilised features have a tendency to go unused. As a result, complex campaigns are often inefficiently built with all logic in a single, smart campaign with multiple wait steps, send email steps and change data value flows. Campaign activation makes adjustments inflexible and logic missteps or difficulty troubleshooting can cause a campaign to fail. All of this can be avoided, however, with a proper understanding of Marketo Engage’s “Campaign Requested” feature and other lesser-known features.

In this session, you'll learn how to use these features to do the following:

  • Simplify complex workflows.
  • Allow the flexibility to change and update campaigns based on feedback and reporting.
  • Build a scalable infrastructure for campaigns and operations.

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