The single most important factor that defines your brand is how you manage the customer experience. But achieving a masterful performance across multiple channels is no easy feat.
See how leading brands and industry experts are thinking about CXM.
See what our customers are saying about customer experience management.
These pillars help you build and support the entire customer experience from start to finish, getting you one step closer to true digital transformation.
Weave all customer data together to build a truly unified profile, so you can see your customers in real time and build experiences to match.
Harness vast amounts of content efficiently to create personalized content and experiences at scale.
Design, connect, deliver, and manage experiences across diverse channels and devices to maintain a singular voice throughout the context of the customer journey.
Unlock artificial intelligence and machine learning to amplify the impact of data and content.
Select a platform that is open and flexible for integrations with internal systems and connects with a rich partner ecosystem, because no single organization can provide everything.
2020 Digital Trends in Europe is out now. Find out how a decade of digital trends has shaped the future of your region.
Sledujte přednášky a více než 100 seminářů prezentující nejnovější poznatky o řízení zkušeností zákazníků (CXM), inovace produktů a osvědčené postupy.
Forrester found that surveyed customers saw a total ROI of 242% with Adobe Experience Cloud. Read the report Driving Bottom-Line Growth, Productivity Gains, And Costs Savings With Adobe Experience Cloud.
See how leading brands and industry experts are thinking about CXM
What is Adobe Experience Cloud
Princess Cruises' story
*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.
*Forrester does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organization and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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