Insights so rich, they predict success.

The more effective the experience, the more successful the brand. And effective experiences are built with analytics. It’s more than simple visits and clicks. You need an analytics solution that helps you understand how customers navigate through their entire journey. 

Insights so rich, they predict success.

It’s more than data. It’s customer intelligence.

Measure your customers across channels and devices to develop a true 360-degree view of your customer. Add machine learning and artificial intelligence to move from simple web analytics to delivering experiences in real time with true customer intelligence.
 
 
Web Analytics
 

Web Analytics

Move beyond simply collecting visits, page views, and clicks. Understand the customer journey through fallout, flow, and pathing analysis.
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Marketing Analytics
 

Marketing Analytics

Measure customers, prove ROI, and optimize experiences across mobile, video/OTT, email, search, display, social, voice, and connected car.
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Attribution
 

Attribution

The modern customer journey is complex. Through machine learning and advanced statistics, know the impact of each interaction.
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Predictive Analytics
 

Predictive Analytics

Harness powerful data science processes to understand past performance and predict a customer’s likelihood to convert and churn.
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Home Depot
 

Home Depot uses our tools to assemble customer intelligence.

See how the home improvement retailer uses Adobe Analytics to better understand and serve their customers.
 
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We lead because our customers succeed.

 
Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.
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Adobe is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017.

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Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
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Analysis Workspace is at your service.
 

Analysis Workspace is at your service.

Analysis Workspace lets you simplify the visualization, analysis, and sharing of complex sets of data. Access fallout and flow, pathing, and cohort analysis. Pick from our templates and modify your experience as needed. Drag and drop different dimensions and elements, create ad hoc queries, and get results in seconds.
 
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Insights without the wait. So, you can act before it’s too late.
The right analytics tools get the right insights to the right people and the right experiences to the right customers — fast. Adobe Analytics capabilities do exactly that.
Segment IQ
 

Segment IQ

Analyze every metric in seconds to automatically discover your most valuable audience segments.
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Analytics Report Builder
 

Analytics Report Builder

Import real-time digital analytics to create customized reports and perform specialized analyses in Microsoft Excel.
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Voice Analytics
 

Voice Analytics

Capture and analyze voice data and deliver personalized voice-based experiences.
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View all Adobe Analytics capabilities ›

Keep pace with digital marketing leaders.

See why 93% of industry leaders said a 360-degree view of their customers is the most important digital marketing capability in the interactive 2017 Digital Marketing Study report, Running on Experience.
 
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