Customer segmentation analysis

Features of Adobe Analytics Advanced Segmentation.

Features of Adobe Analytics Advanced Segmentation.

They’re unique. Show them you’ve noticed.

Instantly identify differences between your visitors and customers to deliver the personalized experiences that matter to them. With Advanced Segmentation within Adobe Analytics, you can dive deep into customer data for segmentation analysis to get a precise and comprehensive view of your visitors — and a clear understanding of where your greatest marketing opportunities lie.





Unlimited real-time segmentation

Easily compare concise visitor segments side by side to identify new audiences, gather actionable insights, and see how customer behavior changes over time.

Behavior visualizations

See how your visitors use — or don’t use — your digital properties, and leverage the insights to improve site design, navigation, content layout, product affinity, and conversion.

Online and offline personalized customer analysis

Connect and combine customer data from traditional, digital, and in-store marketing channels to get a more comprehensive view of unique customer behaviors and attributes.

Audience clustering

Analyze a large number of variables simultaneously to quickly turn new relationships into actionable audiences for further analysis, targeting, and personalization.

Additional resources.

Adobe Analytics
Learn how to improve segmentation in Adobe Analytics..
John Lewis
See how John Lewis used Adobe Experience Cloud to increase conversion.
Discovery Communications increased loyal visitor acquisition by as much as 121%.

We lead because our customers succeed.

Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.




Adobe is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics 2017.



Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.