Don’t hope for success. Predict it.

Predictive analytics puts machine learning to work. It compares and contrasts large volumes of data, so you can identify customers and anticipate conversion opportunities. See the impact of campaigns in real time, know how specific changes will impact activities, and spot upcoming risks or anomalies.

Don’t hope for success. Predict it.

Act in the present with knowledge from the future.

Most marketers and analysts have too much data and not enough time to analyze it. Predictive intelligence changes that.
 
Anomaly detection
 
Anomaly detection
Identify anomalies by recognizing statistically significant spikes or dips across any metric. Know which metrics are important and which levers will drive outcomes.
 
Contribution analysis
 
Contribution analysis
Intelligently identify potential “causes” or contributing factors for significant changes in trended data and anomalies.
 
Segment IQ
 
Segment IQ
Discover the differences between your target audience segments through automated analyses of all your metrics and dimensions.
 
Intelligent alerts
Get an early “heads-up” by triggering a communication when a statistically significant event occurs within the data.
 
 
Live Stream triggers
Recapture customers who abandoned an online process through timely email or text offers. Use propensity scoring to calculate how likely it is for particular visitors to return.
 
Live Stream visualizations
Real-time data visualizations help predictand deliver real-time responses to real-time events.
 

We lead because our customers succeed.

 
Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.

 

 

 

Adobe is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics 2017.

 

 

 
Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.

 

 

Uncross your fingers. Adobe Blogs will show you how.

The Simplest Tools of Predictive Analytics Make Better Decisions Than You Do, Mr. Marketer.
 
The Simplest Tools of Predictive Analytics Make Better Decisions Than You Do, Mr. Marketer.
The Data Story Behind Really Knowing What Your Customer Wants.
 
The Data Story Behind Really Knowing What Your Customer Wants.
The Power of Segmenting and Why Specificity Matters: Introducing Segment Comparison.
 
The Power of Segmenting and Why Specificity Matters: Introducing Segment Comparison.

Let data insights drive your experiences.