Web Analytics

Web analytics are the heart. Insights are the soul.

 
While online engagement has become increasingly complex, the web remains the most important digital channel in today’s world. Yet, most organizations still rely on basic web metrics to understand their customers’ behaviors.

Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence, and other modern data analysis to become the industry’s leading web analytics technology — delivering more accurate customer insights, faster than ever.


A level above of web basics.

See what Adobe Analytics can do to elevate your brand.
Unify customer views.
Unify customer views.
You don’t have to rely on data scientists to interpret mountains of data. With easy-to-read visuals of your website data, you can create, update, and expand your views of individual consumers, audience segments, and entire audience populations. 
Segment for better targeting.
Segment for better targeting.
Tracking visitor behavior often stops at tracking page views and clicks. Adobe Analytics enables you to create unlimited segments based on virtually any data point or combination of data points. Powered by ML and AI, you can get insights on your most valuable audience segments, and uncover missed opportunities.
Democratize Data
Democratize data.
Move beyond a siloed analytics approach. With Adobe Analytics, you can manage and use data for online testing. Then, share insights immediately across internal and external teams, allowing your data to inform all your business decisions.
Improve experiences
Improve experiences.
Knowing behaviors and benchmarks are good. Doing more with your data to personalize and fine-tune every customer experience is better. With fallout and flow analysis, cohort analysis, and machine learning you can understand patterns and — and personalize engagements.

An intuitive interface for impactful insights.
 

An intuitive interface for impactful insights.

Easily visualize how your viewers move through your sites when you use the Adobe Analysis Workspace interface. You can overlay key metrics like visitor engagement and content effectiveness, so you can make improvements and act on what you’ve learned. 

 

The more you measure, the more you know.

Adobe Analytics goes far beyond reporting visits and page views. It measures customer pathing, traffic sources, content effectiveness, video engagement, and more. This is a one-stop solution so you don’t have to buy add-on packages. You’ll be able to measure exactly the data you want and be able to determine how well each interaction converts audience segments. Then, use what you know to improve the experience.
The more you measure, the more you know.

Make complex data easy to act on.
 

Make complex data easy to act on.

Adobe Analytics is built on Adobe Sensei, our machine learning and artificial intelligence framework. This allows your vasts streams of data to be organized, cleaned, and prepared at lightning speed. Adobe Sensei uses advanced algorithms to make insights ready for action — so you don’t have to rely on dedicated data scientists.

 

Adobe Audience Manager and Analytics work hand in hand.

With Audience Analytics, you can take segments from Audience Manager — such as media exposure, offline, or CRM attributes, third-party data, email engagement, and survey data — and then send it right back to your Analytics workflows. That way, you can inform your online presence with every other customer interaction.
Adobe Audience Manager and Analytics work hand in hand.

Adobe customers make their websites say wow. 

 

Progrexion
 
See how Progrexion integrated their online and offline data into a complete view of their customers.
Manulife
 
Learn how Manulife used Analytics to discover where their website undelivered and find solutions.
Sydney Opera House

See how the Sydney Opera House orchestrated an online experience that was exactly what customers were looking for.

We lead because our customers succeed.

Forrester
 

Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.

Gartner

 

Adobe is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics 2017.
Forrester

 

Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
See what else Analytics can do.
Discover how to track — and act on — all your data across multiple channels.