Start with one source of truth.
Customer data is your organization’s most valuable asset. Put together, it’s a blueprint for building customer experiences that win long-term business. But because today’s customer data comes from an unprecedented number of sources, making sense of it can be difficult. Data management helps you organize and monetize your data — and stay compliant while doing it.
Organize first-, second-, and third-party data and get a complete customer view.
Create new revenue streams by selling data to publishers and partners.
Keep your organization compliant with industry standards and policies.
Integrate Adobe Analytics to stop third-party vendor dependence.
See your customers like never before.
Gather all your first-party customer data in one place. Then add second- and third-party data to create a complete view of your customers, so you can deliver the most meaningful experiences.
Sell audiences and boost revenue.
Make your customer data available to a community of buyers and partners in the Audience Marketplace, and introduce new revenue streams into your organization.
Stay in control of compliance.
Help protect your brand and your data partners with rule-setting capabilities that keep your organization compliant with global privacy standards, partnership agreements, and business policies. And gather first-party data without hosting any personally identifiable information (PII).
Go from insight to engagement. Fast.
Integrate Analytics and Audience Manager to eliminate reliance on third-party cookies and vendors — so you can get to market faster than ever.