Behind the Scenes: Creating a Magical World for “Power Your Breakthrough” - S6901

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Anthony Gibbs

Director/Creative Director, Framestore

Chris Eckardt

Director/Creative Director, Framestore


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Join directors Anthony Gibbs and Chris Eckardt from Oscar-winning creative studio Framestore as they take you behind the scenes of Z by HP’s new campaign, “Power Your Breakthrough.” When a pandemic hits and live-action shoots are no longer an option, how do you construct a photorealistic environment that both captures the imagination and also inspires artists to pick up their own creative tools?

This session will explore:

  • The unique role of a director on a project done fully in animation/CG
  • How to respond to unexpected logistical challenges with unique workarounds 
  • The powerful Z desktops and Adobe tools used to bring this project to life, including Photoshop, Illustrator, After Effects, and Substance

Technical Level: General Audience

Type: Session

Category: Inspiration

Track: Creativity and Design in Business

Audience: Art/Creative Director, Graphic Designer, Motion Graphics/Visual Effects Artist, Post-Production Professional, 3D, Illustrator, Marketer