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Director/Creative Director, Framestore
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Director/Creative Director, Framestore
TOOLS AND RESOURCES
Session files
Join directors Anthony Gibbs and Chris Eckardt from Oscar-winning creative studio Framestore as they take you behind the scenes of Z by HP’s new campaign, “Power Your Breakthrough.” When a pandemic hits and live-action shoots are no longer an option, how do you construct a photorealistic environment that both captures the imagination and also inspires artists to pick up their own creative tools?
This session will explore:
- The unique role of a director on a project done fully in animation/CG
- How to respond to unexpected logistical challenges with unique workarounds
- The powerful Z desktops and Adobe tools used to bring this project to life, including Photoshop, Illustrator, After Effects, and Substance
Technical Level: General Audience
Type: Session
Category: Inspiration
Track: Creativity and Design in Business
Audience: Art/Creative Director, Graphic Designer, Motion Graphics/Visual Effects Artist, Post-Production Professional, 3D, Illustrator, Marketer