Branding Identity and Visual Storytelling for Startups - S8013

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Radim Malinic

Radim Malinic

Designer & Author, Brand Nu


Storytelling has been an integral part of human evolution. We use stories to understand the world and make sense of it. As creatives, designers, and artists, we aim to tell stories through our own work and that for others. But it can feel intimidating to be bombarded with messages that every designer should be a storyteller. We all have our unique visions and narratives to tell. This session goes behind the scenes to show how visual storytelling can be integrated into brand identity. The aim: to show you how to implement these ideas in your own work. 

Takeaways you’ll get from this session:
•    Insight into building visually engaging brands
•    The effective use of visual storytelling in branding
•    How to take advantage of diverse research influences 
•    The importance of being a multifaceted creative
•    How to build teams that pull together  

Technical Level: General Audience

Type: Session

Category: Inspiration

Track: Illustration and Digital Painting, Graphic Design, 3D and AR

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Government, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Post-Production Professional, Print Designer, UI and UX, Web Designer, 3D, Illustrator, IT, Social Media Content Creator, Executive, Marketer