City of Roseville: Using Video and Social to Engage Residents in Local Issues - S6831

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  • Elyjah Wilbur

    Elyjah Wilbur

    Video and Multimedia Technician, City of Roseville

Join Elyjah Wilbur, video and multimedia technician with the City of Roseville, California, Public Affairs and Communications Department to learn how a monthly online video series for informing residents became a successful marketing and public engagement tool for the city government. 
In this session, Elyjah will share:

  • A project overview from concept to story development and video shoots
  • Streamlined Adobe Premiere Pro workflows for organizing assets, customizing visual assets, and producing videos, including the use of Essential Graphics and Essential Sound tools to drastically save time
  • How to leverage social media to increase community reach with easy-to-consume video bites created using mobile apps such as Premiere Rush, Adobe Photoshop Lightroom for mobile, and Adobe Spark
  • Project outcomes and commentary on moving forward during a pandemic

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Video, Social Media

Audience: Art/Creative Director, Government, Graphic Designer, Post-Production Professional, Print Designer, IT, Social Media Content Creator, Marketer