Today’s designers are frequently tasked with creating accessible physical and digital products that people will love, while addressing sustainability and minimizing environmental impact. Join Allen Smith, director of Digital Experience at Electrolux, as he discusses how Electrolux is meeting this challenge by adding digital experiences to physical products, which makes products “smarter” and provides more environmentally friendly ways of controlling them. 

Specifically, Allen will inspire thinking about:

• Framing today’s design challenge 
• The powerful combination of IoT + UX + AI
• New capabilities that physical products get when connected with cloud computing
• Principles, design patterns, and metrics for inspiring action in your organization