Uncovering the Mystery of Book Cover Design - S7004

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Astred Hicks

Vice President of the Australian Book Designers Association (ABDA), Design Cherry

Mark Campbell

Head of Design, HarperCollins


Book covers speak to the reader. They grab their attention and entice them to pick up the book. Good book design continues the conversation after purchase, but inspired book design continues it long after the reader has finished reading. But how does it start, and what is involved in the creative process?

In this illustrated conversation, join Astred Hicks, vice president of the Australian Book Designers Association (ABDA) and freelance book designer at Design Cherry, and Mark Campbell, head of design at HarperCollins ANZ, as they delve into their combined histories, discussing briefs, conceptual development, ideation, and outcomes, including:

  • What is the creative conceptual process? How do you get from manuscript to final art?
  • How does design create a dialogue between cover designer and reader?
  • What needs to be considered in an era of books on social media?

Whatever the genre, it’s not about the designer  it’s about the reader.

Technical Level: General Audience

Type: Session

Category: Inspiration

Track: Illustration and Digital Painting, Graphic Design, Education

Audience: Art/Creative Director, Graphic Designer, Print Designer, Illustrator