Join design studio Momkai to hear how designing great user experiences has always been at the heart of what they do and how the word user has come to feel increasingly inappropriate. Through a multiyear collaboration with New York University, they’ve learned that its meaningful member initiatives that lead to the richest user experiences. NYU coined the word memberful for those experiences that provide the best route to sustainability for organizations in our constantly changing world.

Specifically, you’ll discover that:  

• Being a member is a type of “social contract” where the relationship with an organization goes beyond the transactional to standing behind its mission based on shared values and become a part of the community that surrounds it
• Members serve as a constant reminder for organizations to work according to the missions that they’ve laid out — if members are your lifeblood, it pays off to obsess over the member experience
• If you embrace the success of the membership model, you can follow the route of media companies like the Guardian, large sports organizations like the Royal Dutch Football Association or startups like global journalism platform The Correspondent