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New mobile devices present a great opportunity for publishers and advertisers to leverage the strength of magazines’ historical reader relationships and also attract new readers. Publishers and advertisers using Adobe Digital Publishing Suite (DPS) have a convenient, portable way to connect with consumers, enhance their experience via interactive content, and monetize in new ways that are more effective than traditional web offerings.
In December 2013, Adobe released data showing a 300% increase in unique monthly readers between October 2012 and October 2013. Adobe has seen the number of publications delivered using DPS climb every week since March 2011 with more than 150 million issues downloaded to date. Over the last two-and-a-half years, what started at around 300,000 issues downloaded per week is now trending towards close to two million downloads per week.
For more on driving readership with Adobe Digital Publishing Suite, watch my two videos and check out the resources on the Driving Readership page:
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