Future-proof your channel analytics.
Today’s customers interact with your brand with an ever-growing number of devices and through an ever-expanding number channels. This makes it increasingly difficult to analyze your customer’s behavior across the whole journey.
With Adobe Analytics, this isn’t a problem. You can integrate data from nearly any source. And our flexible data collection methods make sure that you’ll be able to collect data from new channels that are sure to come. Anything you can connect to an API, Adobe can collect and process data from so you can analyze behaviors across the entire customer journey.
Mobile or other devices
Offline and third-party data
Use Data Sources to upload offline metrics and to import data from other digital marketing systems, such as your email or ad serving vendor. In the upload process, you specify and map the metrics and data dimensions to particular custom variables for reporting and analysis purposes.