Make the most out of being social.


Listen, respond, and track social conversations.

Adobe Social helps you monitor and optimize content across your social channels. Your social teams can track social mentions of your brand, product, and hashtags to understand brand performance, monitor data trends to optimize content, and gain visibility into competitor conversations by monitoring social share of voice.

Features of listening and moderation.

Social listening

Keep your fingers on the pulse of your brand with social listening tools that capture and filter mentions, sentiment, and geolocation through a custom rule builder.

Multiplatform moderation

Moderate conversations about your brand across social channels and empower your team to answer questions and concerns. Reply and track threads directly within the tool.

Integrated analytics

Understand your customers’ journey from engagement to conversion with built-in Adobe Analytics. You’ll be able to overlay engagement and usage data with Analytics reports to clearly identify what’s driving conversions.

Moderation workflows

Escalate and route customer comments according to predefined workflows and monitor moderation statistics to ensure customers receive the right message.

Safety and compliance

Auto-remove inappropriate or offensive comments and spam from your social pages before they create problems for your organization. Archive content for up to seven years to help ensure consistency in your responses.

Use social data to drive marketing success.


Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers.
See how various industries benefit from data-driven marketing.
Master content across channels.
Get a 360-degree view of customers.
Orchestrate campaigns across channels.