Put your emails to the test, then choose the best.
Not all emails are created equal — the trick is to separate the winners from the losers before your campaign ever launches. But without a way to test and collect results with actual customers, it’s difficult to predict how your entire email list will respond to your message. And that can be a scary prospect.
With A/B email testing, you can breathe easier knowing you have powerful email tools at your disposal. Test your emails based on subject lines, sender, or content, then set up the parameters that are important to you. Once you’ve determined which email version has the highest success rate with a small portion of your audience, you’ll be confident sending the best performer to the rest of your customers.