Triggered Emails

Automate transactional emails like password resets or order confirmations. Or integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps, or websites.


Customer actions speak volumes. It’s time to listen.

Automate manual email processes at scale — from birthday or anniversary messages, to order confirmations, registrations, and password resets. Prompt your customers to write reviews and social shares, and introduce people to your brand through a new subscriber email welcome series. And to set your messages apart, trigger your emails off of contextual clues like purchase or browsing behavior to help your customers find what they’re looking for and finish what they started.
 
To encourage customers to finish key tasks like watching a video, filling out an itinerary, or making a purchase, integrate Adobe Analytics and Adobe Campaign to trigger emails off of high-value signals like email click-throughs, page visits, or session behavior. Custom remarketing emails can be triggered based on user actions, abandonments, or session rules, giving you more opportunities to win back customers.

See what makes it work.

Reengage in real time
Triggered emails integrate with information systems through the Adobe Campaign Message Center to turn customer actions into personalized emails delivered in real time.

Adobe Analytics integration 
With Adobe Analytics in the mix, you can gain a deeper understanding of customer intentions and take advantage of a variety of web or mobile-based triggers. This leads to better experiences that prove you know exactly what your customers want, when they want it.

Learn more about triggered emails in Adobe Campaign.

Innovate through integration.

Discover how to push your campaigns further by integrating with Adobe Analytics in this tutorial video.

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Reimagine your remarketing.

Read how remarketing and triggered emails can help you gain customer loyalty and executive buy-in in our Adobe blog article.

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See related features.

Dynamic content

Set up rules to define the different content each customer sees in their email.

AI-powered emails

Powered by Adobe Sensei, this feature analyzes subject lines and predicts open rates based on length, sentiment, and relevancy.

Email creation

Quickly create and edit beautiful, personalized and responsive emails in a variety of ways that meet customers on their terms.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.