Adobe Target Resources

As you work toward targeting audiences, optimizing your sites, and personalizing your experiences, here are some resources to help you along the way. On this page, you’ll get a better idea of what Adobe Target can do for you and your brand.

Documentation and community 

Adobe Advertising Cloud Experience League

Guided learning

Fast-track your Target expertise with step-by-step tutorials and guides in Experience League.

Release notes

See what’s new in Adobe Target.

Implementation Center

Get Adobe Target up and running.

Testing & Optimization Tips

8 tips and tricks to perfect the customer experience.

Advanced Targeting Tips

4 tips and tricks to help optimization specialists do more.

Getting started

   Find out the basics of Adobe Target.


Questions or suggestions? Check out the Adobe Target community.

Adobe Target support

Get the help you need, when you need it, with Adobe Target support.

Adobe Digital Learning Services 

Learn more about Adobe Target with these detailed training sessions.

Optimize digital experiences

Learn the core capabilities of Adobe Target to successfully run optimization activities on your site, including creating A/B and multivariate tests as well as experience targeting activities. Learn more.

Integrate across Adobe Experience Cloud

See how you can integrate Adobe Target with other Adobe Experience Cloud products, such as using Adobe Target to create complete, 360-degree views of your customers. 

All Adobe Target courses

Browse the complete Adobe Target course catalog to find the right course for your brand. Learn more.

Amplify the value of Adobe Experience Cloud.

Make the most of Adobe Experience Cloud.

Experience League is more than a typical enablement program. It’s a deeply personalized learning experience. A hub for one-to-one expert support. And a thriving community of fellow professionals.

Industry trends

Read up on today’s trends to see how Adobe Target can work for you.

With Adobe Target, Philips cut their testing and targeting processes from weeks to just days and hours, improving their site all along the way.

A/B testing helps you deliver the best experiences — but there are some challenges to be aware of. Read Nine Common A/B Testing Pitfalls and How to Avoid Them.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

Customer stories


Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.