Conquer the digital landscape.
The 2019 Digital Trends are here.
And delivering personalised experiences is at the top of the agenda.
The 2019 Digital Trends report, produced by Adobe in association with Econsultancy for the ninth year running, is based on a global survey of almost 13,000 marketing, advertising, ecommerce, creative and IT professionals.
Here are some highlights from what 13,000 of your peers said:
Put CX and digital first.
Success will follow.
The importance of improving Customer Experience (CX), and of making digital transformation a priority, has been talked about for years. And now the proof is in the numbers. CX leaders are almost three times more likely than their peers—and digital-first companies are 64% more likely than their peers—to have exceeded their top 2018 business goal.
The majority has spoken.
Smarter data is vital.
“From a martech perspective, we have invested an increasing amount in building the right stack over the last couple of years. We’re using our dollars effectively and putting money towards the evolving media platforms that drive the most return, and leveraging data to make smart decisions.”
Lynne Biggar, Visa CMO
Key steps to accelerate your digital transformation:
Deliver an integrated experience.
CX leaders deliver first-class personalisation with highly integrated tech.
Get personal with data.
The big players are gearing up for data-driven marketing that focuses on the individual.
Differentiate with creative excellence.
Standout content and campaigns are the way to do it.