Expanding Content Scope to Drive Customer Information Needs

Corporations can no longer ignore that they are part of the content industry. Aside from the obvious industry of newspaper, magazine, and book publishing, where content is produced as a product for sale, content has become an industry undertaken by virtually every corporation. The immediate connotation may be marketing content produced to populate a website, but that layer of persuasive content is only a thin veneer over a much broader corpus of informational content that aims to instruct and explain rather than persuade.

Author: Rahel Anne Bailie

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