How to write a business overview template.
Learn how to use PDFs to customize your own business overview template.
Are you working on your business plan and don’t know where to start? Well, you can consider your business overview as a first step. Think of a business overview like an introduction to your business, or like an About page on a company website. Why does it exist? What does it do? Who runs the operation? How does it work? Why should customers and partners care?
Your business overview can be a part of your business development plan, or a standalone document that helps guide your business operation. Learn more below about what should be included in your business overview, and how to easily set up a PDF template to make your life a whole lot simpler.
Your business overview template checklist.
Your business overview should include a few core components. Think through the following while you’re putting together your business overview template:
- Basic company information: Include your business name, logo, tagline, address, contact information, and a brief description of what the business does.
- Leadership team: Introduce any business partners, executives, management, maybe a board of directors — basically anyone who will be involved in making key business decisions.
- History: Provide some history about your business. When was it founded? And why? How has it evolved? This is a great place to provide context on your reason for founding the business.
- Mission and vision statement: Why does the business exist, and what is its goal as a business? A mission statement is a concise answer to that first question: It highlights the problem your business solves, the value it adds, and its reason for being. And a vision statement is a concise answer to the second question: It articulates the positive impact you want the business to have. Vision statements are typically bold, sweeping, and inspirational.