“Design is so simple — that’s why it is so complicated.”
— Paul Rand
Mark Shufflebottom is a professor of interaction design at Sheridan College of Advanced Learning in Ontario, Canada. He started his media career in 1996. After completing a graphic design course at the Arts Institute Bournemouth in Dorset, England, he headed to Scotland to work for a charity. While there, one of his first commissions was to build a website for the charity, which led to a deep interest in web design using Adobe Flash technology and back-end programming. In 1999, he returned to Bournemouth to work for an international magazine publisher, first as a senior designer and then later as an art editor. He worked on many leading UK magazines focused on the Internet and the gaming industry.
Shufflebottom soon found that he missed working with web technology and embarked upon a career in education, first at Bournemouth University teaching practical production using Adobe products such as Flash Professional, Dreamweaver, Photoshop, and Director, as well as Final Cut Pro, PHP, MySQL, and CINEMA 4D. In 2004 and 2006 he won awards at Europrix and the BEA Festival of Media Arts in Las Vegas. He currently lectures in interactive design at Sheridan and is a freelance writer for magazines such as Web Designer and Photoshop Creative.
Shufflebottom’s research interests include game design — particularly in the area of serious games — as well as mobile technology, WebGL, and generative design. He has presented papers at the Serious Games on the Move conference and the International Business Law and Technology Conference. He has produced a serious game to train health care professionals in MRSA prevention and was sponsored by Vodafone UK to develop a financial education app.