“Adobe Advertising Cloud is the largest driving force behind our ability to make smarter decisions about digital marketing. In only four months, we’ve cut spend for campaigns by 45% and cost-per-click by 10.4%.”
Francesca Parodi, VP Americas Marketing, Dell
Using Adobe Advertising Cloud, Dell reached people on all the different screens they use, including desktop, mobile, and Connected TVs (CTV). Dell was able to over-deliver on its impression goals and increase its reach by connecting with an entirely new audience.