Adobe Analytics

Data can come from anywhere. Insights come from Adobe.

Getting from data to insight doesn’t have to be hard. Adobe Analytics gives you fast processing, versatile reporting, predictive intelligence and more.

Adobe Analytics

Data can come from anywhere. Insights come from Adobe.

Getting from data to insight doesn’t have to be hard. Adobe Analytics gives you fast processing, versatile reporting, predictive intelligence and more.

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Adobe Analytics vs Google Analytics 360.

Adobe Analytics beats the competition with ad hoc reporting, AI and machine learning, and audience segmentation.

Adobe Analytics vs Google Analytics 360.

Adobe Analytics beats the competition with ad hoc reporting, AI and machine learning, and audience segmentation.

Benefits

Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

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product tour video
Forrester

Adobe Analytics achieves a 224% ROI.

According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.

Customer Analytics: are you a Leader or a Laggard?

Poor understanding of and investment in customer analytics could impact the survival of your business – learn what you need for your future success in this report.

Success stories

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

Marketing analytics strengthen your brand story.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.