Gather disparate data into integrated customer profiles.
Bring all the information you have about a customer — both online and offline — together in one place. That way, you can build truly personalized messages that get noticed.
Unify customer data
Track every interaction from both online and offline channels and merge it into a single profile.
Utilize customer data to create successful cross-sell, up-sell, and loyalty programs.
Adobe Marketing Cloud integration
Leverage all eight Adobe Marketing Cloud solutions to collect customer data and create master marketing profiles.
LA Kings win over fans with a slapshot strategy.
Using Adobe Campaign, the LA Kings created a single, 360-degree view of fans, increasing online season ticket renewals by 10%, while maintaining a low budget.
“Adobe’s open API was crucial to integrating disparate data sources and better understanding our fans. Plus, we knew the platform could support our increasing marketing sophistication over time.”
— Aaron LeValley, director of CRM, LA Kings
See integrated customer profiles in action.
See how efficient it is to create one-to-one messages across online and offline marketing channels.