The insights you need. No statisticians required.

Easily customize reports to get actionable campaign insights. Make sense of customer data and improve marketing performance and efficiency — without data scientists or statisticians.

Analyze data

Manage, test, and analyze your insights without a data model expert with the easy-to-use, visually intuitive data analysis tool.

Build reports

Get meaningful insights from all customer interaction data in real time. View reports as lists, cross tabs, cubes, graphs, and more.

Customize dashboards

Use a customized dashboard to examine and monitor key performance indicators like budget and costs, delivery status, recipient activity, and campaign ROI.

Identify new opportunities

With all the insights and data, you can identify profitable marketing strategies and link specific actions to ROI.

Turn boring insights into beautiful results.

“Since deploying Adobe Campaign with SPSS, Sephora has recognized productive gains of 70 percent for the creation and execution of direct mail campaigns, doubled response rates without increasing spend, and reduced campaign analysis time from five days to one.”
— Justin Croft, manager of campaigns and promotions, C Spire Wireless

The ideal email campaign has a formula.

Read the latest research and insight on email excellence, including strategy tips and best practices.