Resources for Printer Sales Professionals

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Empower your customers with next-generation printing solutions. Elevate your customers’ organisational printing experience with your expertise and Adobe’s cutting-edge technology!

Your customers depend on you to “make printing work” for their organisations. Here is a guide to help you to understand your customers’ needs and identify the situations where printers powered by Adobe Embedded Print Engine are the smart choice for a problem-free print environment.

Customer needs cross-platform printing support

Customers need cross-platform printing support beyond Windows (Macs, Chromebooks etc.)

In customer organisations with Mac devices, the preferred choice is employing PDF & PostScript printing. The Embedded Print Engine is the industry's premier native PDF and PostScript RIP solution. It is AirPrint certified to ensure seamless printing on MacOS and iOS platforms.

89% of all knowledge workers continue to work with paper and digital documents.

49% consider print essential to their job*.

Customers need best-in-class printing compatibility with Adobe Creative Cloud

The Embedded Print Engine uses the same core technology modules as Adobe Creative Cloud and Document Cloud, guaranteeing reliable colour, font and transparency output. Industry-standard ICC profiles ensure that the colours seen on screen are accurately represented on paper, enhancing visual accuracy and consistency.

Customer needs best-in-class printing compatibility
Customer needs fast PDF printing for various print jobs

Customers need fast PDF printing for all print jobs

The Embedded Print Engine maximises printer performance by efficiently utilising available resources (memory, storage, network) for optimal results. It employs a multi-threaded parallel architecture, enabling parallel processing by multiple RIP instances across jobs, pages and bands using the printer’s multicore CPU.

55% of all printed documents are customer-facing. Best-in-class print quality and faster processing are mission-critical*.

Customers need best-in-class handling of complex PDFs for top-quality printing of rich graphics, colour, fonts, barcodes and QR codes

The Embedded Print Engine has been thoroughly tested with industry-standard test suites, assuring seamless processing of graphically rich and colour-intensive files. It excels in processing PDF jobs with transparency constructs, ensuring superior output quality. It also performs well with PDF jobs containing Pantone colours, providing high-fidelity colour output.

Customer needs best-in-class handling of complex
Customer needs best-in-class handling of non-compliant PDFs

Customers need best-in-class handling of non-compliant PDFs created by any system that may not comply with PDF standards

The Embedded Print Engine produces print output virtually identical to the PDF gold standard on-screen display in Adobe Acrobat. It can make intelligent decisions when encountering non-compliant PDFs and adapt its workflow for image, font and colour adjustments.

42% of IT decision-makers are migrating to cloud-based solutions. Infrastructure is a top priority for their organisations in the next two years*.

Customers need consistent, high-quality printing across diverse print paths: mobile, cloud or IPP driver paths (including Microsoft Windows, Apple AirPrint, Android/Mopria) 

Adobe Embedded Print Engine natively handles Postscript, enabling printing via the PostScript path. It can also natively handle PDFs, seamlessly printing PDFs from mobile, cloud or IPP driver paths (including AirPrint, Android/Mopria and Windows). Further, it can handle PDF jobs coming from cloud storage solutions (e.g., OneDrive, DropBox, Google Drive etc.), Print OEM/Enterprise cloud storage solutions, data centre infrastructure etc.

Customer needs consistent, high-quality printing
Customer in specialised industries (healthcare etc.)

Customers in specialised industries (healthcare, government etc.) need best-in-class printing compatibility with vertical-specific applications.

Adobe Embedded Print Engine supports various PDF subset specifications, including ISO 32000-2 (PDF 2.0) and vertical-specific PDF international standards such as PDF/A, PDF/E, PDF/H, PDF/VT, PDF/X etc.

86% of hybrid and remote workers have a print device at home. Organisations should support their employees’ print workflow needs*.

Customers wants to be "future-ready" and adapt to evolving print workflows and market trends

Adobe Embedded Print Engine is actively working with the Mopria Alliance to define and integrate cloud-based workflows. It supports the latest PDF-2.0 spec for Office and Home printing and will continue to support future updates to the PDF specification. It also directly processes images, including raster formats such as PCLm and PWG Raster. 

Customer wants to be future ready

*  According to 2023 Keypoint Intelligence Office Printing Study

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