Meet the 2019 Adobe Experience Maker award winners.

Velocity Frequent Flyer, Loyalty Program of Virgin Australia (with CHE Proximity)

To encourage members to move credit card and grocery loyalty points to Velocity Frequent Flyer loyalty program, the company staged “The World’s Biggest Points Exchange Expo” event. The event was promoted with “Antiques Roadshows”-style videos, outdoor media, and personalized journeys, stitched together in Adobe Audience Manager and Adobe Campaign, with an Adobe Experience Manager-based chatbot named Brenda providing real-time, online expert consultations along the way. The audience framework drove a 46% reduction in overall CPA and high levels of member engagement.

Accent Group (with eWave)

Platypus Shoes (an Accent Group Ltd company) innovated the customer experience it delivers with Adobe Commerce Cloud to integrate and centralize stock inventory, and connect national warehouses and stores into one multichannel system. This provides customers substantially more inventory availability online and faster delivery options and services. Between 2016 and 2019, this solution drove a 330% revenue increase, a 123% increase in conversion rate, and a 424% increase in transactions.

NVIDIA

To better understand the impact and effectiveness of its marketing campaigns, NVIDIA integrated Adobe Sensei into its workflows, leveraging its machine learning capabilities. This enables the company to determine the impact on sales of affiliate-, email-, and paid-marketing channels, and to use its data to determine what’s working and what’s not by region, sub-channel, and campaign.

T-Mobile (with TCS Interactive)

To boost the customer satisfaction ratings for its website, T-Mobile integrated Adobe Experience Manager 6.1 content management system, AngularJS, and its associated library to create a better customer experience. The massive overhaul consisted of 645 new web pages, 1,400 user stories, and a new end-to-end cart checkout production flow to optimize the customer shopping journey into a simple single-page application that boosted engagement and conversion. These changes contributed to T-Mobile receiving first place in the 2018 J.D. Power Wireless Purchase Experience Study.

Hilti (with EPAM Systems)

Because of its legacy email marketing platform, before May 2018 Hilti Corporation was unable to effectively engage customers through its campaigns. To address this, Hilti integrated Adobe Campaign and Adobe Experience Manager with other tools in their ecosystem to build and implement a unified, multi-channel campaign management platform. Using agile methodology, the team rolled out the platform across 61 markets for email and SMS channels — a platform that resulted in a 30% accelerated time-to-market with a 55% increase in team productivity. Customer acquisition grew by 18% as email volume expanded by 6,000,000, all with 50% decreased platform costs.

Dollar Shave Club

To reframe its brand in the minds of consumers as a “grooming company,” Dollar Shave Club’s marketing and programmatic ad departments capitalized on the deeper Adobe Experience Cloud and Adobe Advertising Cloud integrations to drive home their new brand focus while delivering better customer experiences. The result: conversions skyrocketed while the average CPA dropped from $269 to $9 — shaving off 98%.

AARP

Facing a less digitally-savvy demographic, declining direct mail response rates, and burgeoning online advertising costs, AARP turned to Adobe Target. The goal was to test the hundreds of touchpoints in the AARP membership journey and, from there, automate personalization for a more targeted, relevant user experience. Since the start of the program in 2015, the company’s online conversion rate has tripled, and just in the last year, conversion rates have increased by nearly 59%.

Xero

Under the new Making Tax Digital (MTD) initiative, 1.1 million business owners across the UK will be required to keep digital records and submit their value-added tax (VAT) returns online using compatible software. To help business owners navigate this transition, Xero used Adobe Target to build five pretrial homepage experiences, each surfacing at a different time to different visitors depending on their lifecycle, segment, and real-time behavioral signals. These signals fed into Adobe Audience Manager, connecting relevant content to each user on their next visit. Over the course of three months, this experience reached more than 300,000 users, increased web sign-ups by 4.65%, and converted an additional 6% of trial customers to paid plans.

Back by popular demand.

Marketo, now an Adobe company, celebrates ground breaking B2B marketers in categories like “Marketing Team of the Year,” “Marketer of the Year,” “The Fearless Marketer” and more.  Visit their site to see the full list of winners.