Real intelligence. When you really need it.

Adobe Analytics Cloud is the core intelligence engine for your enterprise. It’s the insight that powers experiences for your business. It brings context to online and offline data, helping you build loyalty with customers you know and learn more about those you just met. Real intelligence and precise audience creation can help you put real-time insights into action.

Adobe Analytics Cloud
Accessible analytics

Accessible analytics

Make enterprise-level marketing analytics understandable and accessible to everyone in your organization.
Precise segmentation

Precise segmentation

Continuously refine the view of your customers. As you do, you’ll discover and create high-value audiences and understand the best way to reach them.
Real-time targeting

Real-time targeting

Connect your analytics with real-time activation so the transition from insight to action is as fast as it can be.
Next-generation attribution

Next-generation attribution

To understand your ROI, you need an objective view of the customer journey across every device and channel — paid, earned, and owned.

What can Adobe Analytics Cloud do for you?

See how Adobe Analytics Cloud helps you address today’s digital challenges with real-world analytics use cases.

Learn how today’s brands are using Adobe Analytics Cloud.

Airbus measures cross channel data to understand customers, target customer interests, and demonstrate the value of digital initiatives.
DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.
Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

See what you can do with Adobe Analytics Cloud.

Adobe Analytics

Gather, organize, and act on all your data with Adobe Analytics.

Adobe Analytics is the world’s most powerful analytics solution that combines real-time data insights with predictive analytics, so you have a complete view of each customer.

Discover and create valuable segments with Adobe Audience Manager.

Audience Manager helps you build customer profiles and identify your most valuable audiences.

Need something more?



Adobe Marketing Cloud


Adobe Advertising Cloud

We’re the only Leader among Digital Intelligence Platforms.

See why we feel we’re best positioned to move you from analytics to digital intelligence in the latest Forrester Wave.
  • Adobe Cloud Platform: A foundation for experiences.

    Adobe Cloud Platform, your experience system of record, is the only open platform that lets you centralize and standardize customer data and content from any system, so you can establish a common language across your brand. And with Adobe Sensei, our machine learning and artificial intelligence framework, you get even deeper customer intelligence. Adobe Sensei also offers a layer of core services that integrate our solutions, and it includes APIs through Adobe I/O that partners and developers can use to build on our platform.
  • The Adobe Cloud Platform: a foundation for experiences.

Ready to create incredible experiences?