Adobe® Social lets you simultaneously monitor thousands of sites across the social web, so you can identify trends, opportunities, and potential business threats. What’s more, your social and customer service teams get access to a real-time moderation queue, so they can quickly respond to comments, route and escalate questions, and track everything through resolution.
Keep your finger on the pulse of your brand with advanced social media listening tools that capture and filter mentions, sentiment, and geolocation through a custom rule-builder.
Moderate conversations about your brand that are taking place around the social web by empowering your team to answer questions and concerns. Reply and track threads directly within the tool.
Understand your customers’ journey from engagement to conversion with built-in Adobe Analytics. You’ll be able to overlay engagement and usage data with Adobe Analytics reports to clearly identify what’s driving conversions.
Escalate and route customer comments according to predefined workflows and monitor moderation statistics to ensure customers receive the right message.
Auto-remove inappropriate or offensive comments and spam from your social pages before they create problems for your organization. Archive content for up to seven years to help ensure consistency in your responses.