Test combinations in real time and pick the winner.
Quickly discover which offers, experiences, and messages truly engage your visitors. Adobe Target removes the coding and setup hassles of A/B testing, so it’s easy to see your visitors’ responses to content variations in real time and instantly adapt your site to meet their needs.
Features of A/B testing
Follow the easy, step-by-step setup for A/B testing. Implement tests with single-line-of-code manipulation or regional mbox, or both, if desired.
Implement test elements and have the option to link multipage tests across web pages and channels.
Push winning test content with a click, or set a test to self-optimize and automatically deliver the best performing content in real time to the right segment.
Make use of a variety of filtering options, such as filtering by segment, as well as a range of reporting options that include customizable graphs and daily breakouts.