.

Adobe Firefly Workshop | NYC

Picture September 30, 2026 5:30 PM - 7:30 PM EDT

A live design decision workshop with Firefly Boards. ***Laptop required***

The old design process took six weeks. A brief, three rounds of meetings, two pivots, and a deck no one read. Tonight it takes 45 minutes — and the design is still yours.

This is a live, hands-on workshop where AI doesn't make the design. You do. AI just makes the process express. We'll work as one creative team, on one fictional New York brand, on one shared Firefly Board, in real time. You'll see exactly how AI changes what creatives spend time on — and prove, by doing, that the human is still the one making the design.

WHO IT'S FOR: Brand designers, marketing creatives, art directors, and creative directors. Anyone whose work starts with a brief and ends with a direction.

Note: You must bring your laptop in order to participate.

RSVP now

Event hero image

Agenda

5:30 PM
Event Wrap

Please try to arrive on time as this will be the joint onboarding time. You will receive complimentary Firefly Pro Credits and be given time to redeem them and log into Firefly ahead of the workshop. Strongly recommend charging your laptop prior to the event.

6:00 PM – 7:00 PM
Demo + Design Time

Follow along with the presenter to design your campaign.

7:00 PM
Sharing & Celebrating

A short sharing discussion to talk about what worked, what didn't, and what we can do better next time.

7:30 PM
Event Wrap

We will see you next time!

Venue image

VENUE

Adobe - New York

43, 1540 Broadway, New York, NY 10036, USA

Additional directions

Street Map with Adobe - New York

Speakers

Ax Ali

Creative Scientist & Founder, Seena Lab

Ax Ali

Dr. Ax Ali has been designing AI-powered experiences since 2014. As founder of Seena Labs and an HCI researcher, his 20+ peer-reviewed papers range from self-adapting interfaces for people with Parkinson's to AI that detects dyslexia in children. After leading product at Apple, Microsoft, and Amazon, he now runs workshops for Adobe on using AI-powered tools to enhance creative workflows, and has lectured on design at Carnegie Mellon, Columbia, and Harvard.

Host

Speaker photo for: Sydney Lanham

Community Events Manager

Sydney Lanham

Step into the future with Adobe Firefly.

Use generative AI and simple prompts to create the highest-quality output — images, text effects, color palettes, and more.

Learn more

Introducing Do What You Love.

Adobe is on a mission to design products that empower creators to spend more time doing what they love most. Inspired by that mission, we're featuring a new artist’s interpretation of the phrase “Do what you love” each month for 12 months.