On July 22–23, learn to adapt to today's digital world at this new virtual event.

 

Register now

Hear from Dr. Brené Brown

Learn about courageous leadership from the New York Times bestselling author.

Connect with peers

Have relevant conversations with your peers digitally and in real time.

Explore 40+ sessions

Hear tangible learnings on how to pivot and create new opportunities.

A new business reality requires a new kind of leader

Join us for this global event, dedicated to helping you become an Experience Maker — a leader who creates inclusive digital experiences now and for our future. Engage in conversations with leaders and peers and get tangible takeaways on how to raise the bar and create long-term business success.

Day 1: Creating opportunities

Digital agility

Commerce best practices

New B2B strategies

Hear inspirational stories, get access to the latest tech in commerce and B2B marketing, and learn real-world applications — so you can tackle today’s challenges and tomorrow’s opportunities.

Day 2: Guiding your industry

Industry lessons learned

Faster digital transformation

Building customer confidence

Learn best practices and create a vision for your company as part of a vibrant community that understands business continuity and customer care. So when change happens, you can lead the way.

Our keynote speaker lineup

Dr. Brené Brown

Professor, Lecturer, Researcher, and Storyteller

Luvvie Ajayi Jones

NY Times best-selling Author, Podcast Host

Marissa Dacay

Senior Director, Global Enterprise Marketing, Adobe

Gary Specter

Vice President, Global Commercial Business, Adobe

View the full agenda

Day 1

8am PT

Opening Keynote

8:30am PT

Scale Your Omnichannel Marketing Globally

Scaling Commerce at the Speed of Business 

Pivotal Steps to More Empathetic B2B Marketing

How Gigster Created an Agile Go-To-Market Plan 

How to Build Your Personal Brand for the Future 

9am PT

Sharing a Piece of the Pie: Aligning Sales and Marketing Strategy

Differentiate Your Brand in a Market Full of Clones

Tone, Timing, and Empathy in Digital Commerce

Launch Virtual Events that Stand Out and Win Big

Lessons for Today from Real-World Digital Transformations

9:30am PT

Fun Session

10am PT

A Single Source of Truth for Data-Driven Marketing

PINO Stays Agile with Headless Commerce​

Yakima Chief Hops Goes Digital to Enhance Customer Service ​

Magento Commerce Product Vision

Using Data to Build Better Human Experiences

10:30am PT

How to Build a Martech Stack that Moves Business Forward ​

Creating Beauty in Complex Customer Journeys 

Move to a Virtual Landscape: Budgets, Events, and More

Marketo Engage Innovations in 2020

Close, then Convince: Perfecting the Digital Sales Cycle

11am PT

Fireside Chat with Dr. Brené Brown

Day 2

8am PT

Opening Keynote

8:30am PT

Build a Customer Experience Management Foundation

The Data Win-Win for Companies and Consumers 

Redefining the Future with Digital Transformation 

Navigating Digital Change in Retail and Consumer Goods

What We Look for From Executives in a Crisis ​ 

9am PT

Orchestrate Journeys for Stronger Customer Relationships

How PGA TOUR Drives Authentic Fan Engagement with Data

Maintaining a Legendary Customer Experience as Retail Evolves

Costa Cruises Pivots with Real-Time Customer Insights (Costa Cruises and Accenture)

Customer Experience is the Future of the Economy

9:30am PT

Fun Session

10am PT

Kaiser Permanente Achieving Successful Digital Experiences

Bringing Marketing and IT Together with One Customer Data Platform

Digital Transformation in Health and Life Sciences 

Building a Strong Digital Foundation for Healthcare

Three Principles for Creating Customer Loyalty in the Digital Age

10:30am PT

With Marketing Automation, We're Customer Zero

Relationship Marketing: Not What You Say, but How You Say It

Build Your Personalized CXM Playbook

DICK'S Sporting Goods: Getting from A to Z without A/B Testing

Building Brand Equity (with Help from K-Pop Stans)

11am PT

Thought Leadership Keynote: Luvvie Ajayi Jones

Speakers

David Allen

David Allen

Healthcare Strategy Leader, Perficient

Louay Bachir

Louay Bachir

Senior Product Marketing Manager, Adobe

Agbi Bajrushi

Agbi Bajrushi

Senior Program Manager, Redstage

Brooke Bartos

Brooke Bartos

Marketing Operations Leader, Walker Sands Communications

Abhijit Bhaduri

Abhijit Bhaduri

Digital Transformation Coach and Author

Shelley Bransten

Shelley Bransten

Corporate Vice President, Global Retail and Consumer Goods, Microsoft

Kalina Byrant

Kalina Byrant

Director, Customer Marketing, Signifyd

Andy Caron

Andy Caron

Marketing Technologist, Revenue Pulse

Alessandro Casellato

Alessandro Casellato

E-Commerce and Digital Director, Costa Cruises

Patricia Chen

Patricia Chen

Global E-Commerce Manager, Tweezerman International

Philippe R Collin III

Philippe R Collin III

VP of Technology, Kensium

Sofiya Deva

Sofiya Deva

Chief Operating Officer, Warm Robots

Jen Dimas

Jen Dimas

CMO, Gigster

Sarah Evans

Sarah Evans

Owner and Founder, Sevans Strategy and Sevans Digital PR

Stefania Filippone

Stefania Filippone

Managing Director, Accenture

Karen Freberg

Karen Freberg

PhD, Associate Professor, Strategic Communications, University of Louisville

Jordan Gottlieb

Jordan Gottlieb

Director of Software Engineering, Yakima Chief Hops

Steve Hammond

Steve Hammond

Senior Director, Adobe Experience Cloud

Shama Hyder

Shama Hyder

CEO and Founder, Zen Media

Julz James

Julz James

Senior Manager, Marketing Operations, Blue Prism

Amber Kienenberger

Amber Kienenberger

Manager of Creative Services, Blue Cross Blue Shield of North Dakota

Chelsea Kiko

Chelsea Kiko

Marketing Operations Manager, McGraw Hill

Martin Mannowetz

Martin Mannowetz

E-Commerce Manager, PINO

Adele Miller

Adele Miller

Global Marketing Automation Manager, IFS

Rob Mills

Rob Mills

Executive Vice President, Chief Technology, Digital Commerce and Strategy Officer, Tractor Supply

Scott Monty

Scott Monty

CEO, Scott Monty Strategies

Kate O'Neill

Kate O'Neill

Founder, KO Insights

Chris Parkin

Chris Parkin

Senior Director, Adobe

Jack Phan

Jack Phan

CEO of PhanZu and CTO of AGEIST

Joana de Quintanilha

Joana de Quintanilha

VP, Principal Analyst, Forrester

Jenny Robertson

Jenny Robertson

Senior Vice President, Technology Solutions and Architecture, Annuitas

Marco Scaglioni

Marco Scaglioni

Loyalty and Onboard Retail Director, Costa Cruises

Peter Shankman

Peter Shankman

Founder, ShankMinds

Dorothea Sieber

Dorothea Sieber

Senior Director of Content Marketing, Adobe 

Emily Sloan

Emily Sloan

Senior Manager, E-Commerce and Digital, Benchmade

John Stockton

John Stockton

Senior Director, Product Management, Adobe

Thomas Swanson

Thomas Swanson

Head of Industry Strategy and Marketing — Health and Life Sciences, Adobe

Chris Thomas

Chris Thomas

Head of Core Systems, Westpac

Travis Trembath

Travis Trembath

VP of Fan Engagement, PGA TOUR

Monica Turrecha

Monica Turrecha

Digital Solutions Manager, Westpac 

Brianna Vaughan

Brianna Vaughan

Inside Sales Division Lead, Yakima Chief Hops

Stefan Willkommer

Stefan Willkommer

Founder and CEO, TechDivision

Brett Wilps

Brett Wilps

Program Manager, DICK'S Sporting Goods

Paul Wilson

Paul Wilson

Director of Marketing Automation Technology, Adobe