Corporate Vice President, Corporate Marketing, Synopsys
Analytics Principal, Lens10
For UBS, a leading financial institution, the ability to achieve contextual and personalized content was a key selection criterion for their CMS. On UBS.com, UBS uses their content management systems’ flexibility to display 10 different interfaces, depending on visitors’ locations and needs. News and blogs can also be dynamically assembled and presented based on personalized customer interests. The site is also fully responsive so UBS customers can access financial information on any device.
Executive Director, Head Digital Channels within
Group Marketing and Communication Services, UBS
Adobe can help.
Adobe offers a hybrid content management system, Adobe Experience Manager, that provides maximum flexibility to creative professionals, marketers, and IT. Unlike a headless-only CMS or a monolithic CMS, you can use Adobe Experience Manager to author and deliver in-context experiences within a specific channel as well as reuse content in any channel or form — making it faster, easier, and more fluid for everyone — including your customers.
Learn more at http://www.adobe.com/aem.
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“From Silicon to Software,” Adobe customer story for Synopsys, 2017.
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Michael Stoddart, “Content Velocity – Bringing Marketers and Creatives Closer,”
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“Proving the Value of Digital Asset Management,” IDC, June 2015.
“UBS, Delivering Superb Customer and Employee Experiences Online,”
Adobe customer story for UBS, 2015.