Rapidly changing customer expectations require speedy digital transformation.
The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
The top three digital marketing areas high-tech companies are focused on:
Content management system
High-tech companies are looking to digital to deliver an increasing proportion of sales.
24.5% expect to deliver the majority of their products and services through digital.
27% aim to deliver digitally based, Software-as-a-Service subscriptions.
The top three most important strategies for dealing with new competition:
Concentrating on digital customer engagement
Investing in improved customer experience
Focusing on innovation across the business
Marketers are responding to competitive threats by focusing on digital customer engagement.
Almost two-thirds (62.5%) are investing in a digital marketing platform to improve the customer experience.
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