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Rapidly changing customer expectations require speedy digital transformation.

 

The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations.  Get the report, Digital Marketing in the High-Tech Industry.  
 
 

The top three digital marketing areas high-tech companies are focused on:

 

Account-based marketing
 
Account-based marketing  
Content management system
 
Content management system
Campaign management
 
Campaign management

High-tech companies are looking to digital to deliver an increasing proportion of sales. 

 

24.5%
 
24.5% expect to deliver the majority of their products and services through digital.

27%
 
27% aim to deliver digitally based, Software-as-a-Service subscriptions.
 

The top three most important strategies for dealing with new competition:

 

Campaign management
 
Concentrating on digital customer engagement
Campaign management
 
Investing in improved customer experience  
Campaign management
 
Focusing on innovation across the business

Marketers are responding to competitive threats by focusing on digital customer engagement.

62.5%
Almost two-thirds (62.5%) are investing in a digital marketing platform to improve the customer experience.

See how investing in a digital marketing strategy will help your company stay competitive and more relevant to customer needs.

 
Read the report, Digital Marketing in the High-Tech Industry.
 

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