The Digital Economy Index measures inflation in what people are buying in the digital world, both in the U.S. and in major global economies. As part of that measurement, we’ve seen that the purchasing power of the online dollar has increased by nearly 26% over the past six years.
Online purchase power since 2014 (Data updated monthly):
Why this data matters
Knowing purchase power parity informs a consumer’s buying power online for various goods, helping them make better choices on when and what to buy.
The index was developed by Adobe Digital Insights (ADI) in partnership with leading thinkers and institutions.
Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.
Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve Bank of San Francisco, and member of editorial boards for several financial journals.
Get a complete view of your business
Customer Journey Analytics, available with Adobe Experience Platform, fuels the Digital Economy Index. It can also help you see and understand the context behind every customer’s interaction with your brand.