Connected is how advertising should be.

 
Connecting with customers is difficult. With thousands of different interests, passions, and personalities, finding the right approach for each one is a tall order. And if your audience insights are based on fragmented inventory and channels, you're wasting media spend trying to guess what they want. To effectively click with customers, you need to connect the dots internally. When you unite data, marketing, and advertising, campaigns move beyond one-off exposures to lasting experiences.
 
Transparency shouldn't be optional. It's how advertising should be.
Forrester
 
Adobe is a Leader in the 2017 Forrester Wave™: Omnichannel Demand-Side Platforms.
 

To connect with customers, connect your strategy.

Consumers have more choices than ever. This means that the path to every purchase is far from linear — and that makes it harder for you to differentiate your brand and engage your audience through efficient advertising. Accomplishing those goals requires a stellar advertising strategy. One that holds your advertising accountable. One that’s focused on people first. And one that helps you integrate data, media channels, and creative direction. Then, your advertising will be connected with your marketing. And your customers will love it.
 
Connect audience data.
 
Connect audience data.
Take control of your audience data to activate your advertising for greater return on ad spend. Use deep audience insights to drive greater conversion through smarter, more strategic media planning and buying decisions.
 
Connect all media channels.
 
Connect all media channels.
Deploy comprehensive ad strategies across TV, search, display, digital video, and social — all from a single platform. Truly cross-channel media planning gives you more control over audience reach and exposure frequency.
 
Connect creative with media.
 
Connect creative with media.
Create and deliver personalized ad experiences more efficiently in the media planning and buying process. Collaborate, make quick edits, and share creative assets so you can deploy personalized ads across media channels — all at scale.
 

Thousands of insights. One convenient place.

We've gathered hundreds of Adobe's latest articles about building an experience business into our brand-new portal, Adobe Insights.

How top brands are succeeding with programmatic advertising.

Heineken

Results that raise a glass.

Learn how Heineken uses programmatic video to engage customers and activate their global video advertising.

Advertising is always changing. Here's how to keep up.

Behind every great ad, there are a million digital connections.

Get a deeper look at the journey of data and how you can connect with customers.
Behind every great ad, there are a million digital connections.

The next wave of TV advertising.

The next wave of TV advertising.

Adobe is leading the charge for more automation and data-driven targeting.

Connection has a name. Adobe Advertising Cloud.

 
As the largest independent advertising platform, Adobe Advertising Cloud helps you target your most valued customers, serve up customized, beautiful ads in real time, and manage ad spend across all your digital and traditional advertising media. And when connected to the Adobe Experience Cloud ecosystem, your entire marketing stack connects to each other and connects to your audience — for superior business results.
 

See how Adobe syncs advertising and marketing strategies to make advertising a connected experience.

 
Define your audience.
Learn how to understand your audience by centralizing all your data on one platform.
 
Attract the best customers.
See how you can find and acquire more customers by understanding them better.
 
Optimize your advertising
Find out how personalized ad experiences give you better returns on your ad dollars.