Audience targeting

Data-driven marketers identify and activate audiences for targeting across channels, devices, and campaigns. With customer profiles built from first-, second-, and third-party data, you can target high-value audiences for better engagement.

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Roadblocks must be broken to target audiences effectively.

 

Technology challenges can inhibit enterprises trying to reach targeted audiences with personalized messages.

Siloed or disconnected data.

Siloed or disconnected data.

Inability to identifycustomer profiles across devices.

Inability to identifycustomer profiles across devices.

Lack of personalization capabilities.

Lack of personalization capabilities.

Inability to activateaudiences across channels.

Inability to activateaudiences across channels..

Audience targeting gives you a razor-sharp focus.

 

Unifying audience data and targeting high-value segments can lead to multiple benefits.

Improved audience discovery.

Improved audience discovery.

Use look-alike modeling to uncover new customers that share characteristics with your most loyal customers.

Higher relevancy with personalized experiences.

Higher relevancy with personalized experiences.

Audience retargeting enables you to deliver meaningful, relevant offers, messages, and content across every channel.

Deeper insight into audience behaviors and ad reach.

Deeper insight into audience behaviors and ad reach.

You can use planning and reporting tools to understand match rates and target the right audience with the right message.

Better conversion rates.

Better conversion rates.

By targeting audiences using behaviors, preferences, traits, and other identifiers, you can improve engagement and increase conversions versus a one-size-fits-all approach.

Adobe can help.

Adobe can help.


Adobe Audience Manager helps you uncover and connect with high-value audience segments by creating, combining, and testing customer profiles. Target specific segments on any platform — across channels, site-side, and off-site — so you can deliver the right experiences to the right customers every time.


Adobe customers know their audiences inside and out.

 

Find out how leading-edge brands are putting audience intelligence and experience targeting to work.

It’s important that we first understand how customer journeys are performing.

"We're able to understand which football team our customers follow and use the information to fuel personalization."
— Rob McLaughlin, Head of Digital Analytics, Sky

It's critical for us to give a good experience prior to [a] trip.

"We can provide the kind of service and support our business thrives on."
— Andrew Nagalewski, Head of Commercial and Strategic Supplier Management, Dixons Carphone

Audience targeting FAQ.

Can I personalize to first-time visitors or anonymous or unknown audiences?
Yes. Adobe Audience Manager helps you understand customer journeys so you can deliver better, more personalized experiences to all profiles — whether authenticated or anonymous.

How do I track audiences across the devices they are using?
Audience Manager allows you to follow digital footprints by providing multiple options for device graphs. You can use probabilistic modeling, deterministic modeling, or a combination of methodologies.

Can Adobe help with audience segmentation?
Yes. With Audience Manager real-time segmentation, you can assign rules, based on attributes such as audience behavior, time variables, and demographics, to build niche audience segments.

Can I easily ingest data from second- and third-party sources?
Yes. With server-to-server integrations, you can collect and manage external data from partner and third-party sources. You're able to test which data providers can best reach your target customers.

Can I stay within privacy guidelines using Adobe Audience Manager?
Yes. You can target audiences while complying with global privacy policies, corporate governance, and partnership agreements.

How does Audience Manager target audience behaviors?
Native algorithmic models, along with adjustable frequency and recency settings, allow you to quickly target, convert, and grow audience segments based on behavior patterns.

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.